THE ONE-CLICK CHECKOUT REVOLUTION!

As a consumer, when I turn to a platform to buy something, I do not want to fumble through my wallet for a card, unwanted payment errors, or multi-step checkout process but expect the experience to be frictionless.

Isn’t this the way it should be? And doesn’t the idea of 1-Click checkout seem to be obvious?

Interestingly, this idea that consumers simply “click a button” to buy something was unheard of until Amazon secured its patent in 1999 – representing a breakthrough of hassle-free online shopping.

In recent years, the retailer’s options for one-click solutions are definitely growing, be it PayPal One Touch, Shopify’s Shop Pay, or WooCommerce’s One Page Checkout.

In addition, with startups like Fast and Bolt attracting huge investments, it looks evident that one-click payments are in high demand & the dream of every merchant?

Let’s find out with this week’s #FINCUTS that talks about the When, What, Why and Who of the One-Click Revolution.