WHAT THE EF***?

According to an article in Fintech Futures, Embedded Finance offers a very large addressable #market #opportunity worth over $7 trillion in ten years’ time, twice the combined value of the world’s top 30 #banks today 

WHY NOT?

The potential opportunity is massive. Nearly all aspects of our lives are “embedded” with #finance. So isn’t it fair that we get access to financial services on our own terms, from anywhere and at any time. 

WHAT I WANT? 

🚕 When getting a ride with Uber or buying food through deliveroo, I don’t want to fumble around at the end to provide payment

🛒 My new purchase on Klarna should instantly be split into instalment payments, with little friction and no credit card fees

🛗 An extra tick box on a car purchase should set up my insurance

And many more such instances without me noticing the finance if it’s properly embedded as it just becomes a part of the product.

WHAT ABOUT YOU?

Don’t know anything about it? 🧐
Here’s my quick dig on the basics of the #embeddedfinance through this #fincuts.

Have already experienced it and thinking about it? 😇
Don’t be shy, tell me! All ears as I take first steps in this space to learn more.